Blog Post #3-----Shortfalls for Marvel
The shortfalls for Marvel are when some of the movies didn't succeed at reaching the highest box office or budget. Some examples are the Incredible Hulk, the Punisher, Fantastic Four: Rise of the Silver Surfer, Iron-man, Spider-Man, and many more. Some of the characters that were introduced such as Spiderman and Hulk were created because of guilt and rage. Marvel ended up hitting financial problems in the 1990s. Chris added that Marvel had also taken risks by moving and merchandising its business in order to sell its movie rights to Sony. Some of the comic books which were released also created a shortfall for Marvel as they didn't get enough money in order to sell them. Chris finally ends up admitting that books aren't as popular as they used to be, so there is an extremely small chance of them being sold out. Warehousing and merchandising costs dropped by 71% from 2000 to 2001.